There have been many ad campaigns playing with book titles, but this series of ads for the Oslo bookshop Norlis is particularly timely. We are getting distracted by the digital world. The best way to get focused again is to disconnect and read a good book. Why not tell it by the books themselves?
Agency: Anti, Oslo, Norway Creative team: Jason Kinsella, Erik Heisholt
2. Don’t forget to read more
This brilliant ad reminds to read more books. Made for Book Day, but works anytime, anywhere. Just look at the stack of post-it notes, and you’ll remember what to do.
Agency: MatosGrey, São Paulo, Brazil Creative directors: Silvio Matos, Leandro Castilho Creative team: Ricardo Sarno, Filipe Medici
3. Reading shapes you
These ads for Colombia’s biggest public library Luís Ángel Arango resemble great book art by Mike Stilkey, to support a tagline “reading shapes you”.
Creative team: Juan Pablo Navas, Gustavo Zapata
4. Escape into a book
Books have the wonderful power to take you to another world and escape daily problems the moment you open them. This benefit is perfectly visualized by this series of ads. The opened book and the Penguin logo are more than enough to get to the point.
Agency: Saatchi & Saatchi, Singapore
5. Burn after reading
The idea puts the book-burning message of Fahrenheit 451 to the book itself. There is one match – matching number 1 in the title. There is also a matchbook striking paper on the spine of the book. The book seems to tell its reader: You can burn me if you want. The choice is yours.
Client: The Austin Creative Department Creative director: Will Chau Art director and designer: Elizabeth Perez
6. And you, why do you read?
Does this campaign for Filigranes bookstore look familiar to you? The idea is originated from the fascinating, well-known book art of Isaac Salazar, who carves words into the pages of old books.
A clever approach to the issue or pirating books: “Every time you get a pirated book, you disrespect its author.”
Agency: Mudra, Mumbai, India Creative team: Sandip Gaikwad, Srinivas Murthy
9. The right book will always keep you company
The idea to literally visualize the thought “the right book will always keep you company” is what makes this campaign hilarious and memorable. Made for Steimatzky Books, working in every bed.
Agency: ACW Grey Tel-Aviv, Israel Creative directors: Idan Regev, Tal Riven Creative team: Kobi Cohen, Daphne Orner
8. Recycled books
A self-explanatory idea for a Singapore bookstore that offers used books.
Agency: Leo Burnett, Singapore Creative director: Steve Straw Creative team: Allen Ng, Cheelip
10. For real book lovers
With a tag line “for real reading lovers” these funny print ads convey a simple idea: it’s time to bring books back to their original purpose.
Agency: Filadélfia, Belo Horizonte, Brazil Creative director: Dan Zecchinelli Creative team: Paulo Filipe Souza, Saul Gervásio, Dan Zecchinelli
11. Life in five seconds
This is a series of minimalist print ads for a brilliant book, Life in 5 Seconds, created and published by a Milan-based advertising studio H-57. In the book, over 200 stories and persons are described in a series of pictograms. Following each story won’t take you more than 5 seconds. The ads are the essence of the book.
Why has this campaign for Mint Vinetu bookstore become extremely popular in social media? Because it creatively describes one of the most desired benefits of books: they can make the reader someone else. Pick your hero at Mint Vinetu… or any other bookstore around the world.
Agency: Love Agency, Vilnius, Lithuania Creative director: Tomas Ramanauskas Creative team: Gediminas Saulis, Tomas Ramanauskas
19. A book can change your life
Created for Penguin China, the campaign successfully attempted to describes one’s life in a single picture. Books can change life for the better. The illustrations were made by Bruce Xie. Analyze them in detail - and maybe you’ll find here the story of your life.
Agency: Y&R, Beijing, China Creative directors: Nils Andersson, Ronnie Wu, Donghai Liu Creative team: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson, Gao Han, Donghai Liu
1. Almost as good as new
This series of print ads for Avelar Machado bookstore, offering used books, is fantastic. You’ll just have to take a closer look at the photos to get to the point: books at Avelar Machado are almost as good as new.
Agency: DraftFCB, Lisbon, Portugal Creative directors: Duarte Pinheiro de Melo, Luis Silva Dias Creative team: Ana Quina, Viton Araujo